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A TRADE SHOW FOR AGRICULTURAL PRODUCTS. A Trade Show for Agricultural Products Description of the Event Introduction The event under planning is a trade show for agricultural products. My business wants to organize an indoor and outdoor agricultural display show that will incorporate all farmers whereby the will be able to showcase their innovations and different agricultural products from different categories of agriculture in the agricultural sector. This agricultural trade show will bring together upcoming farmers and business partners who wish to invest in agriculture. Besides that, the event will host a variety of companies that offer skills and techniques in farming to grace the event through talks and open forums. In this way, the event will be a very important platform that will enable exchange of farming ideas, skills, techniques and knowledge between various agents in the agricultural sector. The show will run for six days consecutively, that is from Monday and end on Saturday. Percy, L. (2014), points out how important traditional marketing interventions and strategies, aligning them with modern day IMC strategies as way of pointing out how organizations can choose the best model that works for them. Agricultural trade shows are major building blocks that lead to integrated marketing communication in agricultural products. It entails digitization, information and communication technology, intellectual property, experimental and transformative society with communication systems hence they are the major forces that influence IMC and communication flows inside the organization to be showcased at the market place. Rodrigues, I. (2017). Point out how important it is to focus on the major building blocks that make up integrated marketing communication. With this focus on the marketplace, the author points out digitalization, information and communication technology, intellectual property, experimental and transformative society as well as communication systems as the major forces that influence IMC and communication flows within the organization. Snow, R. (2014). First begins by defining what marketing is as a way of introducing how integrated marketing is used under marketing strategies. He also points out hoe the evolution of IMC works as a whole, the contemporary perspective as well as reasons for the growing importance of IMC in today’s organizations.
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Yeshin, T. (2014). First looks at the introduction of marketing communications and
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Christopher Reinemann
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