BSG Decisions & Reports (2).pdf - BSG Decisions Reports C...

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4/25/2019 BSG Decisions & Reports 1/12 Industry 4 C±²³´µ´¶·¸¹ C±²³¹¶·¶·¸¹ Eºº±µ¶» Year 12 North America Competitive Efforts by Company A B C D E F G H I J K L Industry Average Co. B vs Ind. Avg. Retail Price ($ per unit) Search Engine Advertising ($000s) Free Shipping S/Q Rating (1 to 10 stars) Model Availability Brand Advertising ($000s) Celebrity Appeal Brand Reputation (prior-year image) Online Orders (000s of pairs) Pairs Sold ($000s of pairs) Market Share (%) INTERNET SEGMENT 67.50 5,000 No 4.5 295 10,000 0 65 479 479 10.7 % 81.00 7,500 No 6.8 298 20,500 75 79 723 723 16.2 % 90.00 7,250 Yes 4.1 293 21,500 0 71 532 532 11.9 % 75.00 5,500 No 4.9 250 10,500 0 72 362 362 8.1 % 94.00 250 Yes 6.8 373 10,000 0 68 375 375 8.4 % 68.00 4,750 No 3.6 250 10,000 235 67 593 593 13.3 % 75.00 4,000 No 4.0 350 14,500 0 68 525 525 11.7 % 69.00 1,500 No 3.6 248 1,000 0 68 192 192 4.3 % 67.00 5,000 No 4.0 200 10,000 0 63 345 345 7.7 % 67.00 5,000 No 4.0 200 10,000 0 63 345 345 7.7 % 75.35 4,575 Few 4.6 276 11,800 31 68 447 447 10.0 % +7.5 % +63.9 % Below Avg +47.8 % +8.1 % +73.7 % +141.9 % +16.2 % +61.7 % +61.7 % +6.2 pts. Wholesale Price ($ per pair) S/Q Rating (1 to 10 stars) Model Availability Brand Advertising ($000s) Rebate Offer ($ per pair) Delivery Time (weeks) Retailer Support ($ per outlet) Retailer Outlets Celebrity Appeal Brand Reputation (prior-year image) Pairs Demanded (000s of pairs) Gained / Lost (due to stockouts) Pairs Sold (000s of pairs) Market Share (%) WHOLESALE SEGMENT 3 wks +215 48.00 4.5 295 10,000 3.00 4,000 868 0 65 2,028 2,243 10.1 % 2 wks +186 55.00 6.8 298 20,500 5.00 4,250 1,571 75 79 3,624 3,810 17.1 % 2 wks -59 55.00 4.1 293 21,500 5.00 250 891 0 71 2,491 2,432 10.9 % 3 wks +223 49.00 4.9 250 10,500 5.00 4,000 1,118 0 72 2,096 2,319 10.4 % 1 wks +187 65.00 6.8 373 10,000 5.00 250 878 0 68 1,756 1,943 8.7 % 3 wks -717 48.00 3.6 250 10,000 5.00 4,000 891 235 67 2,669 1,952 8.8 % 3 wks -591 53.76 4.0 350 14,500 5.00 3,000 868 0 68 2,394 1,803 8.1 % 2 wks +185 48.00 3.6 248 1,000 5.00 4,750 966 0 68 1,740 1,925 8.6 % 3 wks +185 48.00 4.0 200 10,000 5.00 4,000 962 0 63 1,741 1,926 8.6 % 3 wks +185 48.00 4.0 200 10,000 5.00 4,000 959 0 63 1,741 1,926 8.6 % 2.5 wks 51.78 4.6 276 11,800 4.80 3,250 997 31 68 2,228 0 2,228 10.0 % +6.2 % +47.8 % +8.1 % +73.7 % +4.2 % -20.0 % +30.8 % +57.6 % +141.9 % +16.2 % +62.7 % +71.0 % +7.1 pts. Offer Price (maximum = $41.78) S/Q Rating (minimum = 3.2 stars) Pairs Offered / Available (000s) Pairs Sold (000s) Market Share (%) PRIVATE-LABEL SEGMENT 0.00 0.0 0 0 0.0 % 0.00 0.0 0 0 0.0 % 0.00 0.0 0 0 0.0 % 0.00 0.0 0 0 0.0 % 0.00 0.0 0 0 0.0 % 32.00 3.2 200 200 8.1 % 32.00 2.6 198 0 0.0 % 35.00 3.2 206 206 8.4 % 32.00 3.0 200 0 0.0 % 32.00 3.0 200 0 0.0 % Total Private-Label Pairs (000s) Demand = 2,460 Offered = 1,004 Sold = 406 INTERNET SEGMENT — NORTH AMERICA WHOLESALE SEGMENT — NORTH AMERICA Competitive Intelligence Report Copyright © GLO-BUS Software, Inc. Page 1 C C E A B C D E F G H I J B F C G A E D I J H 50 Models 500 Models Low End High End Product Line Breadth Price and S/Q Rating A B C D E F G H I J B C D A E F H I J G 50 Models 500 Models Low End High End Product Line Breadth Price and S/Q Rating
4/25/2019 BSG Decisions & Reports 2/12 Industry 4 C±²³´µ´¶·¸¹ C±²³¹¶·¶·¸¹ Eºº±µ¶» Year 12 Europe-Africa Competitive Efforts by Company A B C D E F G H I J K L Industry Average Co. B vs Ind. Avg. Retail Price ($ per unit) Search Engine Advertising ($000s) Free Shipping S/Q Rating (1 to 10 stars) Model Availability Brand Advertising ($000s) Celebrity Appeal Brand Reputation (prior-year image) Online Orders (000s of pairs) Pairs Sold ($000s of pairs) Market Share (%) INTERNET SEGMENT 76.00 4,500 No 4.4 278 9,000 0 65 369 369 9.8 % 82.00 7,250 No 5.9 299 20,500 80 79 636 636 16.9 % 85.00 5,750 Yes 4.1 291 500 0 71 355 355 9.4 % 80.00 4,750 No 5.0 250 9,500 0 72 323 323 8.6 % 100.00 250 Yes 7.1 396 9,000 0 68 335 335 8.9 % 73.00 4,250 No 3.5 250 9,000 185 67 468 468 12.4 % 73.17 2,500 No 4.2 350 9,000 0 68 445 445 11.8 % 88.00 4,500 No 3.9 265 1,500 0 68 189

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