VALUE PROPOSITION IN HOTEL INDUSTRY.docx

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Running head: VALUE PROPOSITION IN HOTEL INDUSTRY 1 VALUE PROPOSITION IN HOTEL INDUSTRY Institutional affiliation Student name Date
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VALUE PROPOSISTION IN HOTEL INDUSTRY 2 Introduction Value proposition is described as marketing or business statement which is used by a firm or an organization in order to be able to summarize the reasons as to why consumer should use various services or buy a product. Value proposition statement is very essential to any company because it convinces a potential consumers that a specific service or product will add more value or better solve a problem as compared to other similar products or services. Impact of value proposition in hotel industry This paper will briefly examine how the value proposition in the hotel industry has evolved to change guest behavior across generations. The goodwill is unlikely to last: Future reservations” (2016), makes it clear that after analysis of the surveys which were taken it tuned out that great number of guests were not being impressed or pleased by the traditional perks which were being provided by most of the hotels ( Tracogna,2018 ). As from the discussion which we had in lesson two, we saw that value proposition is a promise which is perceived by the consumers of what he or she will receive as a result of using certain product from a given company. This resulting mutual value exchange is very crucial for the company as it helps to enhance the competitive position of the company and also helps the company to stabilize. Consumer behavior refers to the study of how customers, groups or organizations select, buy, utilize, and dispose ideas, goods, as well as services in order to be able to satisfy their wants as well as needs. Unit II lesson also states that consumer behavior is the act
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  • Fall '08
  • Julier,L
  • Las Vegas Strip, Hotels, Motel, Las Vegas metropolitan area

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