Final exam review study guide.docx - Seda Khayoyan Dylan...

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Seda Khayoyan, Dylan Tringali,Daniel Gutierrez,Michael Babayanch, Jonathan L. Casillas,Charles Bradley,Ethan Quinn,Valerie Vasquez, Raciel Ramirez,Sharleen Sherafatian Final exam review study guide M/W 12:20pm - 1:45pm Media 1. The equal time rule - if a station allows a candidate for office to buy or use air time then it must allow all candidates to do so. 2. Priming - the capacity of the media to isolate particular issues, events, or themes in the news as the criteria for evaluating politicians. The more attention the media gives to an issue the greater that issues weight is in public evaluations of candidates and public officials 3. Federal commission's (FCC) role- regulating radio, tv, and phone industries and interstate communications ex. satellite, cable 4. Yellow journalism sensationalized stories of political scandal and corruption and used illustrations to show corruption in order to sell papers. 5. Pseudo events are valuable for both media and politicians because it involves a large media audience coverage and are arranged for the sake of publicity. They can also work as distractions from events that could harm either group’s reputation. 6. Elites and media role - when it comes to opinion formation elites and media use: Agenda setting: defining importance of issue by amount of coverage Horse race journalism: focused on competitive aspects rather than actual policy Framing: frame public perception of a story by using particular aspects Priming: influencing public perception of certain people, events and issues 7. Media prefers to cover president more than congress because more people will tune in if they are going to see the president. And almost everything he does becomes news. 8. William Randolph and Joseph Pulitzer changed political journalism by introducing yellow journalism. 9. Social media is changing political campaign by introducing new strategies to promote campaigns and voice opinions. 10. A media conglomerate is a company that owns many companies involved with mass media enterprises like tv, radio, internet. They impact diversity by broadcasting all kinds of information. 11. Selective exposure and selective attention are important concepts in political communication because people will absorb only the info that agrees with their belief. So
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Seda Khayoyan, Dylan Tringali,Daniel Gutierrez,Michael Babayanch, Jonathan L. Casillas,Charles Bradley,Ethan Quinn,Valerie Vasquez, Raciel Ramirez,Sharleen Sherafatian in order to get their point across they will filter the information and only broadcast what they want to view. 12. Low choice media - tv news in the early evening and easy to understand which drew less educated and less interested viewers because lack of channels High choice media- cablbe and internet offer unlimited choices people can follow 24/7 They are important because they lead to polarization and less participation because of Different viewpoints.
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  • Summer '17
  • Garcia
  • Mass Media, Dylan, Jonathan L, Quinn,Valerie Vasquez, Seda Khayoyan

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