marketing terracycle.docx - Christopher Edwin Susanto 201700148 1 It\u2019s specialty product It\u2019s a type of product that when consumer are already

marketing terracycle.docx - Christopher Edwin Susanto...

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Christopher Edwin Susanto 201700148 1. It’s specialty product. It’s a type of product that when consumer are already satisfied with product, they wont find any substitute. 2. Their product mix is quite diverse and a lot. Their product lines are cleaning solution, fertilizer, office, gifts, gardening, bags, outdoors and school. They are quite long, its product line have 5-15 items. 3. I think product line extension will make sense since the go green/recycling theme is really trending. They also have a good customer view about their product so extending their product line will be beneficial for them. 4. I think TerraCycle’s bottles perform the four function of packaging. The bottle seems can protect and keep the fertilizer inside the bottle. The label has also a function of promoting its product so
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  • Summer '15
  • Marketing, Terracycle, Product lining, Specialty Product, terra cycle, Christopher Edwin Susanto

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