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The Administrative Professional: Technology & Procedures
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Chapter 6 / Exercise 1
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Assignment 3 Questions 1. What type of adjustments must advertising agencies make as more companies want “one sight, one sound, one sell” campaigns? 2. What is the role of community relations for a global marketer? How can the marketer
treat even the anti global as customers?
1. The standard worldwide base price is most likely looked on by management as full-cost pricing, including an allowance for manufacturing overhead, general overhead and selling expenses. What factors are overlooked? 2.
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The Administrative Professional: Technology & Procedures
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Chapter 6 / Exercise 1
The Administrative Professional: Technology & Procedures
Rankin/Shumack
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