Assignment 3 Questions
What type of adjustments must advertising agencies make as more companies want
“one sight, one sound, one sell” campaigns?
What is the role of community relations for a global marketer? How can the marketer
treat even the anti global as customers?
The standard worldwide base price is most likely looked on by management as full-cost
pricing, including an allowance for manufacturing overhead, general overhead and
selling expenses. What factors are overlooked?