BSBMKG417 Assessment 2.docx - BSBMKG417 Assessment 2...

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BSBMKG417 Assessment 2 BSBMKG417 Assessment Task 2: P roject : Prepare marketing tools and techniques Background Reebok is an American-inspired, global brand that creates and markets sports and lifestyle products built upon a heritage and authenticity in sports, fitness and women’s categories. The brand is committed to designing products and marketing programs that reflect creativity and the desire to constantly challenge the status quo. 3. Undertake research into applicable convergent tools and techniques, including some from traditional sectors that may be applied to a divergent media environment. Consult networks and expert advice; review online and print information; review organisational documents such as marketing plans, marketing audits, past campaigns, marketing budgets and relevant policies and procedures. Reebok's Vision Fullfilling Potential Reebok is dedicated to providing each and every athlete - from professional athletes to recreational runners to kids on the playground - with the opportunity, the products, and the inspiration to achieve what they are capable of. We all have the potential to do great things. As a brand, Reebok has the unique opportunity to help consumers, athletes and artists, partners and employees fulfil their true potential and reach heights they may have thought un-reachable. Reebok's Mission Always Challenge And Lead Through Creativity At Reebok, we see the world a little differently and throughout our history have made our mark when we’ve had the courage to challenge convention. Reebok creates products and marketing programs that reflect the brand’s unlimited creative potential. Reebok's Positioning Celebrate Individuality In Sport And Life Reebok understands that people are, above all, unique. Reebok’s positioning reflects this; celebrating the distinct qualities that make people who they are - their unique points of view, their individual style and their remarkable talents and accomplishments. Reebok celebrates their individuality, their authenticity and the courage it takes to forge their own path to greatness. While some may call them crazy or eccentric, Reebok calls them visionary and original.

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