Section 2 Utlities - bundle” • Budget line Shows the...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Section 2: Theoretical Foundations of Producer and Consumer Choice Consumer Purchasing Decisions Introduce theoretical concepts of consumer decision-making. These concepts will help illustrate the foundations of a demand curve (in product market) Key concept of demand is consumer “utility”- a word that describes the level of satisfaction a consumer derives from consumption of goods and services Marginal Utility Law of Diminishing Marginal Utility As additional amounts of a good (or service) are consumed, the amount of utility (satisfaction) derived from additional consumption diminishes So Where Does the Product Demand Curve Come from? With a basic understanding of utility, lets add two new features: o Limited Budget o More than one good Budget Constraint- The total income the consumer can spend on a “consumption
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: bundle” • Budget line- Shows the combination of goods that the consumer can purchase given budget constraint Optimal Marginal Rule Marginal Utility of x / dollar = Marginal Utility of y / dollar Why the Demand Curve is Downward Sloping • Substitution Effect- That results from a price change- the change in the quantity consumed of that good as consumer substitutes relatively cheaper good for the goods that became relatively more expensive • Income Effect- The results from a price change- change in the quantity consumed that results in an increase in the consumer’s purchasing power (a price increase/ decrease in effect make a consumer poorer / richer). Income effect is more pronounced for more expensive (larger share of budget) items....
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern