MARKETING 364 - Individual Case Study.doc

MARKETING 364 - Individual Case Study.doc - MARKETING 364...

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MARKETING 364 – Marketing Channels INDIVIDUAL CASE STUDY Read the case study about Stack’s Fitters company and Target. Conduct external marketing research using periodicals, journals, texts, online resources and statistical resources such as Stats Canada. After your investigations reread the case study and use the following questions as a guideline to write your distribution channel plan for this case study. You should use what you learn over the course of the course to develop the appropriate analytical tools and outline for your distribution plan. 1. Should Fitter Do the Deal with Target?
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  • Spring '13
  • L
  • Marketing, Stack’s Fitters

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