TV Ads assignment.docx - Kenneth Lee Prof Michelle Adams TV Ads Assignment Every four years millions of voters go to the polls to vote for the next

TV Ads assignment.docx - Kenneth Lee Prof Michelle Adams TV...

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Kenneth Lee Prof. Michelle Adams November 27, 2018 TV Ads Assignment Every four years, millions of voters go to the polls to vote for the next potential president to command this notorious country called the United States of America. Each candidate goes through a season in which they are campaigning to gain the support of the millions of Americans that reside in this country. When the representatives are chosen by a political party to rep- resent them as a whole, the representative has to win at least 270 electoral votes to become the next president of the United States of America. Re- cently, however, Republican Donald Trump and Democrat Hillary Clinton par- ticipated in one of the most negative campaigns this country as ever had. The election of 1952 was one between Republican Dwight D Eisenhower and Democrat Aldai E Stevenson. During the time of the election, the promi- nent issue that the US was facing was the threat of the Korean War. Eisen- hower and the republicans focused on three things during this election, K1C2; Korea, Communism and Corruption. Eisenhower thought to expose Stevenson and the democratic party especially being that former President Truman had lost popularity, due to the US getting involved with the Korean War. Communism was also a prominent issue in which the US wanted to pre- vent the spread of.. Eisenhower gained the most support when he vowed to take trip to Korea to see what was actually going on and to determine how he could best service the American people. Eisenhower was then given the name Ike which stuck with him for the rest of the election. Stevenson, on the other hand, took a different route to try and gain the support of the American people in which he focused on making Eisenhower and the Republican Party seem divided. Through debates and ads, Stevenson argued that the Republi- 1
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can Party was not unified, in which Eisenhower would fall under the influence of Conservative Republican Robert Taft, which was evident in the Ike and Bob ad issued by Stevenson. Also being that Stevenson was a Democrat similar to Truman and knowing how bad the Truman administration failed, the ads that he put out didn’t defend the trump administration causing Stevenson to lose support because people believed that his ideas aligned with Truman’s, therefore causing Stevenson to also lose popularity. As a result, Eisenhower won by a landslide.
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