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Strategic ManagementA Dark Horse in the GlobalSmartphone Market:Huawei’s Smartphone StrategyPresented By:Group 3 (Team NINJA):1) Hisham Sherif AhmedID: 161243912) Karim Mostafa MohamedID: 161239213) Reem Hisham AbourayiaID: 161242004) Sarah Ahmed AwaadID: 161243765) Sally Mohsen El-SayedID: 16124198Submitted to:Prof. Dr. Osama Mossallam1) VISION1
We will be the world leader in communication products. Huawei communication devices will be the benchmark for others in space, earth & even underwater.2) MISSIONWe are a Chinese telecommunications giant & one of the leaders of the global smartphone industry in the world. We provides carriers, enterprises and consumers with products and services including information and communication technology solutions, fixed and mobile networks, routers, smartphones and other mobile devices. We provide safe working conditions, treat employees fairly & use environmentally responsible manufacturing processes in order to create maximum value for our customers.VALUESHuawei’s values are consistently aligned with the Vision and Mission to the extent that they are instrumental for achieving these, and fundamentally reflect an ethical attitude based on principlesof tolerance, respect and cooperation with all the stakeholders with which the company wishes todevelop and consolidate its project:1.Commitment: We take charge of the proactive consolidation of our projects.2.Customer focus:We uncover, understand and consolidate the needs of our customers.3.Innovation:We bring value to new ideas, approaching them with a creative, professionaland critical attitude in order to put them into practice.4.Flexibility:We adapt to our field, which is in constant evolution.5.Resolution:We reach our objectives through a combination of enthusiasm, logic andpragmatism.6.Honesty:We demonstrate integrity in our actions.7.Credibility:We do what we say.8.Development:We encourage the continued development of individuals throughcohesion, collaboration and teamwork.2
3) SWOT AnalysisUsing SWOT Analysis for Huawei’s for both Internal and External Environment analysis:A) Strengths: R&D (Research & Development):Huawei’s rise and rapid growth benefited greatly from its continued focus on R&D.Huawei employed over 79,000 R&D personnel, accounting for 45% of its total employees with $ 9.2 Billion spent on R&D in 2015.Huawei was able to leverage its patents in telecommunications as a bargaining chip or competitive weapon against other smartphone makers.Huawei expanded its R&D sites from China to the US, Canada, Japan, and Western Europe, establishing 17 R&D centers and 36 joint innovation centers worldwide in collaboration with leading telecom carriers including Vodafone.Huawei had founded HiSilicon Technologies and developed Kirin SoCs are mainly used for its Huawei and Honor smartphones. In 2015, Kirin series comprised 7.73% of the Android SoC market share.