Huawei-Strategic Planing Project-3.docx - Strategic...

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Strategic Management A Dark Horse in the Global Smartphone Market: Huawei’s Smartphone Strategy Presented By: Group 3 (Team NINJA): 1) Hisham Sherif Ahmed ID: 16124391 2) Karim Mostafa Mohamed ID: 16123921 3) Reem Hisham Abourayia ID: 16124200 4) Sarah Ahmed Awaad ID: 16124376 5) Sally Mohsen El-Sayed ID: 16124198 Submitted to: Prof. Dr. Osama Mossallam 1) VISION 1
We will be the world leader in communication products. Huawei communication devices will be the benchmark for others in space, earth & even underwater. 2) MISSION We are a Chinese telecommunications giant & one of the leaders of the global smartphone industry in the world. We provides carriers, enterprises and consumers with products and services including information and communication technology solutions, fixed and mobile networks, routers, smartphones and other mobile devices. We provide safe working conditions, treat employees fairly & use environmentally responsible manufacturing processes in order to create maximum value for our customers. VALUES Huawei’s values are consistently aligned with the Vision and Mission to the extent that they are instrumental for achieving these, and fundamentally reflect an ethical attitude based on principles of tolerance, respect and cooperation with all the stakeholders with which the company wishes to develop and consolidate its project: 1. Commitment : We take charge of the proactive consolidation of our projects. 2. Customer focus: We uncover, understand and consolidate the needs of our customers. 3. Innovation: We bring value to new ideas, approaching them with a creative, professional and critical attitude in order to put them into practice. 4. Flexibility: We adapt to our field, which is in constant evolution. 5. Resolution: We reach our objectives through a combination of enthusiasm, logic and pragmatism. 6. Honesty: We demonstrate integrity in our actions. 7. Credibility: We do what we say. 8. Development: We encourage the continued development of individuals through cohesion, collaboration and teamwork. 2
3) SWOT Analysis Using SWOT Analysis for Huawei’s for both Internal and External Environment analysis : A) Strengths : R&D (Research & Development): Huawei’s rise and rapid growth benefited greatly from its continued focus on R&D. Huawei employed over 79,000 R&D personnel, accounting for 45% of its total employees with $ 9.2 Billion spent on R&D in 2015. Huawei was able to leverage its patents in telecommunications as a bargaining chip or competitive weapon against other smartphone makers. Huawei expanded its R&D sites from China to the US, Canada, Japan, and Western Europe, establishing 17 R&D centers and 36 joint innovation centers worldwide in collaboration with leading telecom carriers including Vodafone. Huawei had founded HiSilicon Technologies and developed Kirin SoCs are mainly used for its Huawei and Honor smartphones. In 2015, Kirin series comprised 7.73% of the Android SoC market share.

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