advertisement analysis essay

advertisement analysis essay - Kaitlyn Rial A39334900...

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Kaitlyn Rial A39334900 September 18, 2007 The Ar t of Adv ertising Manipulating the consumer and persuading them to buy a product is the art of advertising. One product can be perceived differently depending on a potential buyer or its context. For instance, a car will appear differently to men and women based on its appeal towards a particular sex. Advertisers for the Ford Fusion showcased the same ad in two magazines significant to both sexes, Elle and Sports Illustrated . In each ad, the vehicle had the same appearance, except the way it was displayed in context given the audience of the magazine. The ad portrayed a very alluring, feminine, yet adventurous, masculine feel through its captivating design, illusionary graphics and color, and symbolic product description. The overall design and movement of the ad was logical in terms of the reader’s eye movement whereas to build growing interest in the product. In the Sports Illustrated magazine, the ad begins with a picture of muddy, game cleats on the upper right corner of the page and the shoelace of the cleat spirals down transforming into an open road. In Elle , the ad possesses the
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advertisement analysis essay - Kaitlyn Rial A39334900...

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