Carvel details.docx - Marketing he company should base its marketing strategy and objectives on the findings of its study about Beijing and customers\u2019

Carvel details.docx - Marketing he company should base its...

This preview shows page 1 - 2 out of 2 pages.

Marketinghe company should base its marketing strategy and objectives on the findings of itsstudy about Beijing and customers’ purchases. The management ofthe companyshould focus on creating awareness of the cold food in Beijing as thepeople in China considered cold food is not good for health. Furthermore, thecompany should focus on the continuity of the product performance by increasingthe customer loyalty. Moreover, the company should also focus on increasing themarket share and growth sales for each of its products. The increased brandrecognition should also be focused on the market objective of the company. Inaddition, the company should increase the differentiation of its products from itscompetitors. The company should increase its global market presence in therelated industry, this would help the company to build awareness andbrand increasedbrand recognition globally. Furthermore, the company should also
Background image
Image of page 2

You've reached the end of your free preview.

Want to read both pages?

  • Fall '16
  • Jhon Iron
  • ice cream, Carvel

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture