In order to solve this problem, first, we have to understand what do “demand
management” and “order management” exactly mean. In the first place, demand
management means “focused efforts to estimate and manage customer’s demand, with
the intention of using this information to shape the operating decisions" (Coyle, Jr.,
A., & J., 2013). In other words, it is a process to forecast what and when the
customers want and then try to meet their meets. On the other hand, order
management indicates how the mechanisms to execute the plans (Coyle, Jr., A., & J.,
2013). To be more specific, how an organization receives an order, and how it fills an
order, and how it ships an order and so on (Coyle, Jr., A., & J., 2013). After
understanding these two management mean, we can learn that they are basically two
huge structures of how a company works. Both managements include multiple
subparts and procedures as well. If there is any problem in the whole process, it can
cease the operation or even cause a bigger problem in the end. For instance, if a
