Poli Sci Feb 14 - Do we want to avoid donations from...

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Lecture 2/14 -Positive or negative campaign continued Negative ads seem to work (get attention), but they can backfire. It may help if parties or other groups handle the ads so that the blame can be deflected if people are offended. However, deferring responsibility presents a risk of losing control of the agenda. A candidate may be forced to discuss an issue brought up in an ad that he or she had no control over. Comparative appeals (contrast ads) show the bad of the opponent and the good of the candidate. -Issues: How specific? Most elections are not faught on specific issues. Candidates usually state their goals, but not how to achieve them. Being specific can be risky. The more specific you are, the more able your opponent is to criticize you. Media processing of the campaign is key. You never know how the media will portray what you say and do and it can change the course of the election. -How to finance the campaign Where is the money coming from? Few big donations? Many small donations?
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Unformatted text preview: Do we want to avoid donations from certain groups? • How much money do we need? • When will we need money? • What will a donation cost me in the end? Will I be in debt to people for helping more out? • What good is money? What is the significance?-For an incumbent : Discourage strong opposition : Allows for a quick response to strong opposition : Seems to increase, not decrease, voter knowledge of the incumbent's voting record-For a challenger : Vital for name recognition : Helps the challenger create some unease about the incumbent, run negative ads : Improves knowledge of challenger's positions : Money is more important to a challenger than it is to an incumbent Voting Turnout • Turnout in the US is relatively low compared to both other countries and past US elections. • Who votes and who doesn't is key for election interpretation and government policy. Politicians tend to be forced to play to the will of the people who actually vote....
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This note was uploaded on 03/30/2008 for the course POLI SCI 104 taught by Professor Professor during the Spring '05 term at Wisconsin.

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