Feature Story

Feature Story - Watson 1 Parker Watson Craig Carroll JOMC...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Watson 1 Parker Watson Craig Carroll JOMC 130 29 February 2008 People Make the Story Turn on the news . What do you see? Are there cuts of an empty room with some piece of groundbreaking , novel medical equipment in it? Are there clips of empty shops and stores? Are any of the camera shots vacant of people? Probably not . You probably turn on the six o’clock news and see people walking the streets and shops of a particular local town . You see bust shots of men and women that have lives that , for one reason or another , have been deemed newsworthy. Even stories about places and things , not individual people , have people in the camera’s view. Why is that? One would deduce it is because that is what the viewers want to see . But , why does the public have a preference for this? It is important for someone working in public relations to understand this relationship between the media and the public , because their job is to make sure the lines of communication between the public and their employer are open and working . The main medium for this communication is the mass media . So the most important question that could come from all of this: What can be found with the knowledge that most of the pictures on the news include people , and how can a public relations practitioner use it to improve their skills in their job , and specifically pitching a story to a journalist?
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 4

Feature Story - Watson 1 Parker Watson Craig Carroll JOMC...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online