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10THE FUTURE OF PORNThe pornography industry is known to be an early adopter of technology that helps drive change across broader society. Pornography is also known for ensconcing racist, patriarchal stereotypes in a sexy package. It can promote pleasure, or even progressive change, in terms of body acceptance and sexual expression. Technology, politics, and commerce continue shifting the landscape of the pornography industry. The ques-tion is, how so?What is going to happen to pornography in the future?Although there is no crystal ball to predict the future trends in porn, there are indicators that combine to tell an interesting story. To start, Playboyis getting out of the porn business while crowdfunding is getting intoit. In an effort to cut costs, reduce staff, and increase profits, Playboyannounced in 2009 that, except for editorial duties, it would outsource all of its oper-ations to American Media, Inc. In 2011, Playboymade a fur-ther decision to sell off its TV and online services to Manwin. Instead of photographing naked models, Playboy Enterprises CEO Scott Flanders explained that the company would focus on licensing its name and logos as a brand management com-pany. These changes in corporate structure impact one of the most globally visible brands at a time of projected steady—but not remarkable—revenue growth for the company.What isremarkable is the expected increase in Internet porn use. Between 2015 and 2020, online adult viewing is expected to grow by 42 percent. An estimated 136 billion adult videos Tarrant, Shira. The Pornography Industry : What Everyone Needs to Know, Oxford University Press, Incorporated,2016. ProQuest Ebook Central, .
The Future of Porn 163will be seen online in 2015 alone, with growth to 193 billion views by the year 2020. Viewers are increasingly turning to their phones and mobile devices. Thanks to 3G, 4G, and Wi-Fi, every global porn user around the world using a smartphone to access content was expected to watch an annual average of 348 videos as of 2015.With such large viewership and copious amounts of uploaded content, there are signs that people who may not have previously considered working in porn are now hoping to cash in. Some crowdfunding platforms are also getting into the porn business. Asked what she sees as the future of porn, Dee Dennis, organizer of the bicoastal Catalyst Conference that highlights healthy conversations about sexuality, predicts that porn “will become more independently focused, with performers doing their own shows online.”Piggy Bank Girls seems to agree. The new crowdfund-ing platform enables (young, able-bodied, mostly white, and normatively thin) women to fund their own venture creat-ing porn. The site bills itself as “the first erotic crowd fund-ing website where girls can make their dreams come true.” Although if Piggy Bank Girls’ crowdfunding site is a sign of things to come, one might ask why porn continues exclusively emphasizing female bodies.In other signs of change, Make Love Not Porn CEO Cindy Gallop hopes to make her porn site not only a chance to see naked strangers get frisky but to provide a sex education resource as well. The porn industry has long been a source of intentionally educational “how-to” films such as Nina Hartley’s work with Adam and Eve, Tristan Taormino’s “Expert Guide” series for Vivid, and Wicked’s sex education DVDs featuring Jessica Drake. But education technology has neglected the topic of sexuality, Gallop says. She hopes to change that by