260035800-Case-study-richard-branson.pdf - Table of...

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1Table of ContentsExecutive Summary.......................................................................................................2Problem Statement.........................................................................................................4Literature review............................................................................................................8Conclusion...................................................................................................................10References....................................................................................................................11
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2Executive SummaryThe case focuses primarily on Richard Branson and Virgin, Inc based on three manaspects: the organizational structure of the company, the style of the leadership and themanagement approach towards motivation of employees.The Virgin Group which was conceived in 1970 as Virgin Records by Sir RichardBranson, has gone on to grow in business sectors ranging from mobile communications,to transportation, travel,telecommunication,financial services, leisure, music,holidays, publishing and retailing. It has expanded beyond the borders of an averageconglomerate into a global business empire of more than 300 companies, employingmore than 50,000 people and doing business in more than 30 countries, and generatingmore than 18 billion US dollars in revenues annually. The business has witnessedcontinual growth since it was started. The nature of leadership in existence in VirginGroup draws many features from the personality of Sir Richard Branson.Figure 1The Virgin HoldingsThe management of Virgin Group does not fall in to any particular model. It has aunique management structure whose characteristics do not fit those of the existingmodels,however it does employ aspects of different concepts which comes together toform its own distinctive style. The management of Virgin group with a heavy weight iscontingency approach. The decision-making and plans executions are done with closereference to the problem at hand. This has seen the group attain notable milestones instreamlining its management. In this management model, the dynamics of businessenvironments is appreciated. It recognizes the fact that different environments requiredifferent management approaches.
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3The Virgin’s culture is developed with the set of policies, beliefs and attitudes learnedand shared by the majority of the organisation’s members. Virgin’s dominant culturehas affected the way in which they have developed its products and its staff. Virgin’sdominant culture has led to the brand recognition of the ‘Virgin’ which leads to makepositive impressions among general public, and allows to set up new businesses in newmarkets easier.Sir Richard Branson is one of those leaders who have been able to take on life’schallenges and turned them into learning opportunities. He has adopted a techniquewhich is closely related with JapaneseKeratsusystem. His companies are connectedwith each other very well and supports each other up to certain degree. He gives hissubordinates more freedom to work their tasks. By proving such freedom, managerswould inevitably feel more of a sense of responsibility, ownership and would try theirup most to make a success of it. However organizational goals of Virgin Group cannotbe dissociated with those of Sir Richard Branson. This addresses that the managementstyle in the organization has some elements of bureaucracy in leadership.
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