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Chapter 1   Introduction to Global Marketing 31-40.docx -...

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31) Nike recently adopted the slogan "Here I am" for its pan-European clothing advertisingtargeting women. The decision to drop the famous "Just do it" tag line was based on theresearch indicating that:1.A) the famous slogan did not have accurate translation in European languages.2.B) Europeans do not like tag lines that portray American thinking.3.C) college-age women in Europe are not as competitive about sports as men are.4.D) the old slogan conveys superiority of men over women.5.E) European women want to differentiate themselves from men.Answer:C
Difficulty:3: Challenging32) Burberry's global marketing strategy of offering "affordable luxury" to customers in theUnited States, with a value proposition of being more expensive than Coach and lessexpensive than Prada represents a focus on:

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Term
Fall
Professor
Miko

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