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Situational AnalysisSituational AnalysisWelcome Everybody. This slideshow Presentation shall be undertaking Alibaba Situational Analysis and will cover the following:Background Information and Reason For Selcting AlibabaAlibaba Macro Digital EnvironmentAlibaba Micro Digital EnvironmentBy: (Student’s Name)
Background InformationAlibaba.com is a Chinese Conglomerate that specialises in e-commerce, internet, technology and retailing.It was established in 1999 by Jack Ma who is still the Executive Chairman and the headquarters are based at Hangzhou, Zhejiang.The company provides both business-to-business (B2B) and Consumer to Consumer (C2C) sales services through website portals, shopping search engines, electronic payment services and cloud computing services.Globally, Alibaba.com operates and own variety of business and as such has attained a status of one of world admired business model around the world according to Fortune (Tung, 2018).
ContinuationContinuation……Since 2015, Alibaba became the global largest e-commerce and retailer, one of the largest Internet and IA companies, largest investment firms and also is major venture capital firms globally.Alibaba host the largest business-to-business(Alibaba.com), business-to-consumer (Tmall) and Consumer-to-consumer (Taobao) market places globally.From 2015, its online revenues from sales surpassed profits for US e-commerce combined (eBay, Amazon and Wal-Mart) (Cheng, 2017).Alibaba huge success in terms of e-commerce as well as the amount of capital generation prompt to make an essay choice of the company. Next is the market the Analysis of Alibaba 4P marketing.
Alibaba 4P’s Marketing MixAlibaba 4P’s Marketing MixThe acronym 4P’s stands for Product, Price, Place and Promotion (MBASkool, 2019).PRODUCTSAlibaba.com forms the largest global B2B sales platform for small enterprises. Aliexpress is an online retail store for buying goods that are exported by Chinese businesses to variety of countries.Autonavi is another product that offers navigation services in China.Taobao forms the largest C2C online shopping platform and it offers commission free transactions.