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ANNOTATED BIBLIOGRAPHY – WA#11Annotated Bibliography – WA#1MichaelWRTG 391 6382 Advanced Research WritingUniversity of Maryland University CollegeDate: 27 January 2019
ANNOTATED BIBLIOGRAPHY – WA#12Ali, M. S. S., Gjylbegaj, V., & Balfagieh, M. (2017). The effects of using social media celebritiesfor product endorsements.International Journal of Arts & Sciences. 10(1), 339-350. Retrievedfrom?vid=18&sid=44e28a40-d873-4fb0-8edb-42ad065a1a31%40sessionmgr102The article tries to unfold how big businesses and corporations are using celebrities for theproduct endorsement on Social Media. It also explores the impact it makes among the millennialsocial media users. The article is based on the research which used in-depth interviews with 20millennials living in UAE; soliciting the information regarding product endorsement by theSocial Media celebrities. According to the author, the research generated positive results and theconsumers are influenced by the way product endorsement was done. It further explains theimportance of building trust among the consumers; in the end, consumers buy that product ifthey really trust it. The companies use celebrities to showcase their product or services to bridgethe trust because the consumers are likely to be convinced by the words of their favoritecelebrity. The article also compares the new digital marketing with traditional TV or News Papermarketing favoring online digital marketing; which is fresh and more likely to attract consumers,according to the author. Social Media users are more likely to shop online and buy instantly;which the author thinks will benefit the companies with more revenues in a short period of time.The research conducted in the article seems to be limited since the researcher used only oneSocial Media platform-Facebook and used a small number of people to take the sample data.With the rise of multiple social media platforms, future research should be more inclusive.Joshi, M. C., & Suman. (2017). Strategizing social media brand perception to influenceconsumer buying behavior.Amity Business Review. 18(2), 90-99. Retrieved from-1c82-4f6c-a8df-c3f876ba3761%40sessionmgr400The article tries to advocate how Social Media platform helped businesses to connect with alarge number of consumers and at very low cost. Businesses have changed the strategy toinfluence its consumers by recognizing their behaviors via social media. The author explores thetechniques used by big brands who communicate with their consumers on their Facebook Fanpages. The brands use the platform to provide information about the product, to receive feedbackfrom consumers etc. Social media brand perception is also another issue the article tries to dig in;how the consumers take the brands and the products which are advertised on social media. Socialmedia has created the biggest platform to create interaction. Consumers are not only affected bythe audio, video, or word contents of a product but also from the comments of fellow buyers. Theresearchers have used a snowball sampling technique to research on social media brand