Assignment #2- Four Source Essay.docx - Social Media...

This preview shows page 1 - 4 out of 6 pages.

Social Media Marketing and its Impact on Consumer BehaviorMichaelWRTG 391 6382 Advanced Research WritingUniversity of Maryland University CollegeDate: 2 February 2019
IntroductionSocial media platform is not only for news, entertainment, and communications between people;it also provides opportunity for the companies to disseminate their product information to theirconsumers. Consumers use social media to share their experiences and opinions about theproducts or services to others. Social media causes to influence consumer’s behavior as they getto know the information about the product, they want to purchase in one click on their gadgetslike cell phone and personal computer. Is social media marketing beneficial to both end? Isn’t thereliability on social media marketing questionable since there is always the chance ofmanipulation of fake information? How should brand address the issue of rivalry between theirfans? The study discloses the effects of activities on social media and its impact on consumers. Italso suggests how important for the brands to analyze data found on social media to planstrategically and accordingly.
Social networking sites provide the information of products such as cosmetic, householdgoods or fashion which may impact on the consumers’ purchasing decision. The study conductedby Purgat (2017) shows that advertisements on the Social networking sites, especially theinformation on the new products are considered most significant to stimulate the consumer’spurchasing decision. According to him, consumers not only gather information from social topurchase the product they like; they also share their purchasing experiences to other customers.In the marketing world, sharing the experiences in the social media is also called an electronicWord-of-Mouth. Purgat (2017) says communications between the consumers, happened in social

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 6 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Fall
Professor
Spina
Tags
Marketing, Social media marketing

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture