Misty Glin Apple Inc. MGT330X Dr. Jelena Vucetic Summer 2017 July 9, 2017
Description of Organization History of Apple Products Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell personal computers. It was incorporated as Apple Computer, Inc. in January 1977, and was renamed as Apple Inc. in January 2007 to reflect its shifted focus toward consumer electronics. In 1975, the 20-year-old Jobs and Wozniak set up shop in Jobs' parents' garage, dubbed the venture Apple, and began working on the prototype of the Apple I. To generate the $1,350 in capital they used to start Apple, Steve Jobs sold his Volkswagen microbus, and Steve Wozniak sold his Hewlett-Packard calculator. In the just-published Steve Jobs biography, Jobs told Walter Isaacson he was “on one of my fruitarian diets” and had just come back from an apple farm, and thought the name sounded “fun, spirited and not intimidating” and that is where Apple got its name. Mission Statement Apple's current mission statement as of 2017 is "Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad." It is different from Steve Jobs' original ideals, which are encapsulated in his mission statement: "To contribute to the world by making tools for the mind that advance humankind." [Wha17]. Apple Products Apple has had many products in the short time that it has been operating. One of the first products I could find was the Macintosh 128K, it was launched in1984 and sold 100,000 units in
the first 70 days. The 128K was introduced to the world during the 1984 Super Bowl. Mac II came a few years later in 1987, and cost $5,500. The Macintosh II was the first Mac to have the 'Chimes of Death' accompany the Sad Mac logo whenever a serious hardware error occurred. (Remember that?) The next Apple product was introduced in 1989 and cost $6,500 and was what we consider a laptop these days. In 2006, it was rated one of the worst tech products of all time, it was called the Mac Portable. The next product launched in 1990 and was the Mac LC, it was the first color-capable Mac.
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- Spring '19
- Apple computer