BM case stdy no 2 (1).docx - How should Paul brand the...

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How should Paul brand the nightclubs, casinos and restaurants housed in herhotel properties? Should they bear The Park Hotel name? Why or why not? Branding strategies are important in order for a company to make profits as much aspossible in a short time. There are few ways that Paul can brand the nightclubs,casinos and restaurants.Due to the globalization and technology world nowadays, social media have beenmost efficient tools in branding. In branding its restaurants, Paul can take some foodiephotos and post them online where these professional food photos look mouth-watering and so good that you can almost taste them. Besides, Paul can encourage itscustomers to participate in mobile-loyalty programs which are proven as longstandingmarketing initiatives making customers to find your restaurants. Furthermore, you canalso make sure your most updated menu is online. This is because when it comes tothe decision time, majority of families use menus to help them select where to dine-in.Therefore, not to forget to include high-quality, mobile-friendly options acrossmultiple sites.For nightclubs you’re not only selling foods and drinks but also experiencemarketing strategy will be event promotion. You can advertise the upcoming event bypostcards, flyers, posters, website, social media pages, email newsletter and manymore which able to reach the target consumers. Besides, your nightclubs can be brandthrough design. Skilled graphic design transforms your nightclub’s branded identityfrom an idea to an image. This image is what the world will see and when it does so itwill perceive the ideals and emotions that
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  • Fall '19
  • Brand, Hotel chains, The Park Hotels

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