1 Issues in Corporate Social Responsibility Abstract: Corporates usually tends to expand their business with whatever way they can. Sometimes they prefer to establish non-profit organisations in order to achieve their organisational goals by using the tag of social service. Such organisations do not work ethically and just focus on improving their brand image and value among the citizens. This project mainly concentrates on the behaviour of different organisation in various places. This paper is further divided into four parts. The first part begins with the problems that has been researched during this project and how organisations behave in order to achieve their organisational goals. Then this paper progresses towards the literature review which tends to present the different scenarios of various countries where some organisations try to provide help to the society while some chooses to just pretend it. The third part gives information about the research methodology that has been followed in this research and this part is further sub-categorised into six parts which includes data collection, research participants, data analysis, ethical issues, cover letter and the questionnaire. The last part describes the planning of research and the execution of timetable. Keywords: Organisation, Organisational Goals, Brand image, Brand Value, Citizens
2 Issues in Corporate Social Responsibility Introduction: Corporate Social Responsibility (CSR) refers to the responsibility that corporates might feel towards the society without an intention of financial benefits. However, corporates generally have strategy of expanding their business with every step they take. It is closely examined in terms of meeting the challenges of the increasing gap between rich and poor, environmental degradation, exploitation of natural resources, labour practices and human rights issues in societies in which multinational corporations operate (Vajpeyi, D. K. 2015). Moreover, corporates try to decrease the gap between rich and poor by doing charity or philanthropy in terms of providing educational grants to the institutions, science and medicine (Ács, Z. J. 2013). Furthermore, need of the philanthropy arises because of the economic inequality in the society and the mission of philanthropy is to maintain the economic equality among people (Payton, R. L., & Moody, M. P. 2008). Nevertheless, it will be interesting to understand the real impact of such social services in our society and the corporates themselves. Also, it is very important to understand the true intent behind various corporate philanthropic activities and its impact on our society. This project mainly focuses on the corporates’ intention behind philanthropic activities and the steps they take to help the society and to achieve their organisational goals.
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- Summer '17
- Prof Farshad Salman
- Business Ethics