DIGITAL MARKETING DEFINED •Digital marketing can be defined as the digital tools used by the companies to attract the audience.•Digital marketing is a relatively new phenomenon given the advent of the Internet in the last two to three decades, as well as the rise of other important technology.•Digital Marketing is done through online medium such as the Internet, social media platforms and other sites•78% people are active on various networking sites. Facebook, Twitter, Instagram, and YouTube are among the internet’s most recognized and most utilized social media platforms.
SWOT ANALYSIS•In this presentation, I shall be introducing the digital marketing strategy which I have developed to introduce my new cellphone. With the given resources and budget of 150K Euros, I have used the digital platforms available to promote my cellphone. In this presentation I shall introduce the platforms which I consider beneficial in helping me to launch my product successfully in the market. Digital marketing strategy is now being used by many companies. The reason for choosing this medium is that it is considered to be a cost effective tool. The companies can get maximum return.