139143 - 1 Lesson Plan Title Analyzing Advertisements \u2013 Media Literacy Subject English Grade 9 Objective Students will be able to\u2026 1 Analyze and

139143 - 1 Lesson Plan Title Analyzing Advertisements...

This preview shows page 1 - 3 out of 9 pages.

1 Lesson Plan Title: Analyzing Advertisements Media Literacy Subject: English Grade: 9 Objective: Students will be able to… 1. Analyze and deconstruct visual advertisements in print and video form to become media literate. 2. Support and present their findings through class discussion. 3. Compare visual and print forms of an advertising campaign to comprehend variations in how a message is conveyed to an audience through differences in media. Common Core State Standards: CCSS.ELA-LITERACY.CCRA.R.7 : Integrate and evaluate content presented in diverse media and formats, including visually and quantitatively, as well as in words. CCSS.ELA-Literacy.RI.9-10.4 : Determine the meaning of words and phrases as they are used in a text, including figurative, connotative, and technical meanings; analyze the cumulative impact of specific word choices on meaning and tone (e.g., how the language of a court opinion differs from that of a newspaper). CCSS.ELA-Literacy.RI.9-10.1 : Cite strong and thorough textual evidence to support analysis of what the text says explicitly as well as inferences drawn from the text. CCSS.ELA-Literacy.RI.9-10.7 : Analyze various accounts of a subject told in different mediums (e.g., a person's life story in both print and multimedia), determining which details are emphasized in each account. CCSS.ELA-LITERACY.CCRA.SL.2 : Integrate and evaluate information presented in diverse media and formats, including visually, quantitatively, and orally. CCSS.ELA-Literacy.SL.9-10.1 : Initiate and participate effectively in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse partners on grades 9-10 topics, texts, and issues, building on others' ideas and expressing their own clearly and persuasively. CCSS.ELA-Literacy.SL.9-10.4 : Present information, findings, and supporting evidence clearly, concisely, and logically such that listeners can follow the line of reasoning and the organization, development, substance, and style are appropriate to purpose, audience, and task. Materials: Basic concepts of media literacy hand out, power point, deconstruction worksheets x2, Taylor Swift advertisement, Taylor Swift video advertisement:
2 Procedure: Motivating Activity - Pairs, 3 min: When students walk into classroom, they will be asked to open up their homework and discuss the print advertisement they brought into class with their peers, their answers for why they find the advertisement interesting, and how they think it influences people. Whole class, 2 min: The teacher will ask volunteers to discuss their findings with the class. ----------------------------------------------------------------------------------------------------------------- Whole class, 10 min : The teacher will explain that “media messages affect our thoughts, attitudes, and actions” and that this idea is a media literacy concept that people should know when looking at media and analyzing it. The print advertisements that we discussed are considered a medium, and others exist such as television commercials. The teacher will then ask students to name more media they can think of. After this, the teacher will write down the first

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture