MKT420 LAST ASSIGMENT.docx - Introduction Jbros Western Food Cafe was opened in August 2015 The cafe is open and owned by a man named Encik Haziq Bin

MKT420 LAST ASSIGMENT.docx - Introduction Jbros Western...

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Introduction Jbros Western Food Cafe was opened in August 2015. The cafe is open and owned by a man named Encik Haziq Bin Masri. This cafe is located at No 67A Jalan PPAJ 3/1 Pusat Perdagangan Alam Jaya, 42300 BANDAR PUNCAK ALAM. It has been operating for four years and it is one of the new café in the area. The café’s atmosphere is more to casual, cozy and family style where it is ideal for all ages. J-Bros Western Food café is aimed at customers who favors western food. The café is open on Tuesday until Sunday from 12noon to 11pm. While on Monday the café will not be operational. Based on where the café is located, most of their customers are from the students because the café is close to University Puncak Alam (UiTM) where it only take 10 minutes to go to this café. Apart from the students, this café is also often visited by families that living near the area. 1
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Talking about business, of course this J-Bros Western Food Café has a rival. The biggest rival of J-Bros café are Nick’s Gastro Café. Nick’s Gastro café was opened in the same year as the J-Bros café which is in November 2015 and also has been operating for four years. This café is named after its owner, Encik Nik Aswari Bin Nik Salleh. This café is located at Persiaran Puncak Alam 10, Dataran Alam Suria, 42300 Bandar Puncak Alam. Nick’s Gastro café was the threats to J-Bros café since they were in the same nature of business and in the same place. It takes only 5 minutes from the J-Bros café to go to this café. The café’s atmosphere that they offer to their customer also a casual and cozy but a bit professional if compared with J-Bros café. Other than that, this café also were more famously recognized in that area than J-Bros café. This café is open on Thursday to Tuesday and closed on Wednesday. The operating time of this café is quite different from J-Bros café which is there have two sessions on 12pm to 3pm and 6pm to 10.30pm. Due to the certain factors, J-Bros Western Food café need to compete well with Nick’s Gastro cafe in order to advance their business. Product (Menu of J-Bros Western Food) In general, a product is defined as a “thing produced by labor or effort” or the “result of an act or a process. In marketing, product is anything that can be offered to a market that might satisfy a want or need. J-Bros Western Food is a café that provide western food in Puncak Alam. J-Bros Western Food have appetizer, main course and desserts. They served many types of western foods. J-Bros use “Let’s steak out Talam combo, Let’s spaghetti, meatball, burger and steak out. They also give choice to their customers which is customers can choose combo set or ala carte. For those like to eat seafood, they can try “Lets steak out Talam Combo that has New Zealand mussels and Ebi fry prawn. They served fresh seafood for customers. Other than that, they have set of spaghetti carbonara, Bolognese and Aglio olio. In this set, customers can choose type of spaghetti that you want. Customer who like meatball 2
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  • Fall '15
  • student
  • Marketing, Western food

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