SHARED VISION PROJECT CASE STUDYIntroductionSteve Jobs was a cofounder of Apple is one of the technology industries most recognized figures. “Jobs created the world's most valuable company, and along the way transformed at leastfour industries (computers, music, animated movies, mobile communications)” (Vandermey, 2013). Under his command, Apple released one of the world’s most popular and well-known products, the iPhone, that is still a leading product in its market sector. “Although widely recognized as a marketing leader and technology guru, Jobs was largely successful because of hisproject-based approach for managing his business and producing new products” (Turban et al., 2018, p. 412). This paper discusses the project management style of Steve Jobs and explores what made that style so successful and managers can learn from it.