sajida-miss-tp.pdf - BANGLADESH UNIVERSITY OF PROFESSIONALS BRAND MANAGEMENT TERM PAPER SUBMITTED TO MS SANJIDA AMIN LECTURER DEPARTMENT OF MARKETING

sajida-miss-tp.pdf - BANGLADESH UNIVERSITY OF PROFESSIONALS...

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BANGLADESH UNIVERSITY OF PROFESSIONALS BRAND MANAGEMENT TERM PAPER SUBMITTED TO: MS. SANJIDA AMIN LECTURER DEPARTMENT OF MARKETING FBS, BUP FACULTY OF BUSINESS STUDIES DATE OF SUBMISSION: 31 ST OCTOBER, 2018 i
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Mursalin Islam ID No. 16251002 Saad Bin Mahmud ID No. 16351012 Shahreena Mumtaz ID No. 16251014 Mir Nowreef Ishraq ID No. 16251024 Samantha Anwar ID No. 16251028 TOPIC REBRANDING OF URO COLA SUBMITTED BY: TEAM NO.3 SECTION B MKT-2016 ii
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Letter of Transmittal October 20, 2018 To, MS. Sanjida Amin Lecturer Department of Marketing Faculty of Business Studies BUP Subject: Submission of Term Paper. Respected MA’AM, It gave us an immense pleasure in presenting this term paper, which was assigned to us in Brand management course of the BBA (MKT) program. In this paper, we have tried our level best t o rebrand URO cola. We consider ourselves very privileged to prepare this paper under your guidance. This has been an enormous opportunity for us to learn about this sector. It has provided us with a great scope of applying the gathered knowledge in the practical field. We must mention here that we are extremely thankful to you for your valuable guidance, tiresome effort and constant attention whenever required. We will be pleased to answer any sort of query you think is necessary, as now and when needed. We would like to draw attention particularly on the matter that there is always a space for clarification of any relevant topic. We will be available for any sort of discussions. Thank you. Sincerely yours, TEAM NO. 3 BBA (Marketing)-2016 FBS, Bangladesh University of Professionals iii
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