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See discussions, stats, and author profiles for this publication at: GREEN TECHNOLOGY READINESS IN MALAYSIA: SUSTAINABILITY FOR BUSINESS DEVELOPMENT Article CITATIONS 0 READS 288 2 authors , including: Izmi Rajiani Technical University of Malaysia Malacca 21 PUBLICATIONS 53 CITATIONS SEE PROFILE All content following this page was uploaded by Izmi Rajiani on 14 August 2015. The user has requested enhancement of the downloaded file.
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2 nd INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH (2 nd ICBER 2011) PROCEEDING 1120 GREEN TECHNOLOGY READINESS IN MALAYSIA: SUSTAINABILITY FOR BUSINESS DEVELOPMENT Kamarudin Abu Bakar*, Mohd Fazli Mohd Sam, Md Nor Hayati Tahir, Ismi Rajiani, Norhana Muslan Economic growth, industrialization and growing population in developing countries such as Malaysia, demands a huge growth of energy consumption in the region while global environmental problem call for drastic cuts on fossil fuel use. Promotion of green technology present the most viable way of meeting the growing energy demand under the environmental constraints. The Malaysian government has a strong role to play in green technology by way of introducing necessary policies and implementing them. Hence, this research studies the essence of green technology for businesses to respond by determining the viability and reliability in term of the renewable energy demand and implementation among Malaysian companies. The initial part of the research is a concept paper that concentrates on its literature and the adoption of the sustainable energy policy framework. Field of Research : Environmental, Green Technology, Renewable Energy 1. Introduction "Green Technology" is an initiative evolving various kinds of methodologies and materials enhancement, from techniques for generating energy to non-toxic cleaning products. The main goal to achieve in this rapidly growing field includes sustainability of the economic development. With many scientific studies pertaining to the green technology pointing to global warming and climate changes caused by greenhouse gases, there is an ever increasing societal push for environmental friendly mechanisms to help reduce the impact resulting from fossil fuel consumption, landfill and industrial sector wastages. Current researches by industry groups are pursuing and exploring the alternative for green energy sources and production. Governments and World Energy Council (WEC) are playing the key roles to develop and implement a wide-scale of green technology efforts that meet the needs of society through indefinite ways into the future without damaging or depleting natural resources. In short, meeting present needs without compromising the future generations ability to meet their own needs. Examples of green technology supplies include but not limited to energy, green building, environmentally purchasing, green chemistry, green nanotechnology, etc.
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