Name___________________________________Chapter 5 Study Guide Questions & KeyYour final exam will be based on study guide questions from each chapter. For multiple-choice questions, remember therule: Choose the best answer. In some questions, all of the answers may be correct, but unless I indicate otherwise, only onewill be best based on the material we are studying.MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.1)Which of the following best represents the purpose of a message?1)A)The purpose of the message represents how you would like the audience to respond.B)The purpose of the message is why you are communicating.C)The purpose of the message identifies what the business result will be.D)The purpose of the message represents how to best reach those with decision-makingcapabilities.E)The purpose of the message identifies the intended outcome.
2)Being persuasive ________.2)
3)In the ACE communication process, ________ involves thinking strategically about your purpose,desired outcome, business needs, audience and stakeholder needs, content needs, and mediumchoices.3)
4)In persuasive situations, you will increase your chances of getting a positive response by ________the analyzing phase of the ACE communication process.4)
5)When conducting an audience analysis, who should be considered?5)A)All stakeholdersB)LeadershipC)The primary audienceD)The secondary audienceE)Both the primary and the secondary audience