Chapter 4 Study Guide Questions.pdf - N ame Chapter 4 Study...

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Marketing Management
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Chapter 1 / Exercise 3
Marketing Management
Iacobucci
Expert Verified
Name___________________________________Chapter 4 Study Guide Questions & KeyYour final exam will be based on study guide questions from each chapter. For multiple-choice questions, remember therule: Choose the best answer. In some questions, all of the answers may be correct, but unless I indicate otherwise, only onewill be best based on the material we are studying.MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.1)Which of the following is an example of a routine business request?1)A)Persuading your team leader to let you work in a flexible scheduleB)Asking your team leader to extend the project deadlineC)Persuading a client to postpone a project so that your company can take the jobD)Asking your manager to grant you the leave which he had cancelled earlierE)Explaining a travel expense to the accounting department
2)Routine business messages ________.2)
3)When would the indirect approach be a better choice for your message?3)
4)The direct approach is more likely to ________ when compared to the indirect approach becausethe reader can find the main point quickly.4)
5)A message that only hints at why you are writing is a(n) ________.5)A)persuasive requestB)implicit requestC)formal requestD)goodwill messageE)direct request
1
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Marketing Management
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Chapter 1 / Exercise 3
Marketing Management
Iacobucci
Expert Verified
6)Which type of format is most often used for routine requests?6)
7)If your audience will not understand your request without knowing the context, what type oforganization should be used?7)

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