Chapter 7 Study Guide Questions.pdf - N ame Chapter 7 Study...

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Chapter 7 Study Guide Questions.pdf

1 )   Which of the following will increase the effectiveness of social media use for an organization ?
A ) Adding interactive material
B ) Knowing which customers use social media
C ) 
D ) Engaging rules for social media use
E ) Developing a social media strategy
Answer:  C )   Knowing what platforms are used by your target audience
2 )   Which type of culture is less likely to trust e - commerce ?
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3 )   Which cultural group relies strongly on recommendations from opinion leaders within their social network ?
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4 )   When developing a social media strategy , what is the first issue that needs to be determined ?
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5 )   To be successful in the use of social media , a firm must be ________.
A ) creative
B ) strategic
C ) daring
D ) flexible
E ) open - minded
6 )   How can an organization determine the success of their investment in social media ?
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7 )   What should an organization 's social media plan be measured against when determining how successful the plan is ?
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8 )   ____ ____ measures the extent to which consumers are talking about a business or product .
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9 )   In addition to global culture , ________ impacts how social media serves business purposes .
A ) time
B ) education levels
C ) language
D ) availability
E ) 
Answer:  E )   politics
10 )   If a U.S. - based firm wanted to attract e - commerce or social media customers from Europe , what could be done to encourage sales ?
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11 )   According to a survey from the European commission , what percentage of European consumers will not buy from a website developed in a language other than their own ?
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12 )   According to a survey from the European commission , what percentage of European consumers will buy from a website developed in a language other than their own either frequently or all of the time ?
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13 )   When online purchases are backed by guarantees and other security measures , which cultural group is most likely to be willing to make the online purchase ?
A ) Power cultures
B ) Middle Eastern cultures
C ) Collectivist cultures
D ) Communist cultures
E ) Individualistic cultures
14 )   What country has the most active social media environment in the world ?
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15 )   Which country is most influenced by social media that is entertaining ? 15 )
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16 )   When social media is used for marketing purposes , the main goal is to _____ ___.
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17 )   When are tweets and Facebook posts most effective ? 17 )
A ) When they are original
B ) When they are valuable
C ) When they are interactive
D ) 
E ) When they are passionate
Answer:  D )   When they are casual and conversational
18 )   When using social media to talk about topics related to your business , how can you make the information valuable to the audience ?
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19 )   Posting and tweeting about what you , your business , and your customers have in common will make your social media site ________.
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Purchasing & Supply Chain Management
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Chapter 18 / Exercise 2
Purchasing & Supply Chain Management
Handfield/Monczka
Expert Verified
Name___________________________________Chapter 7 Study Guide Questions & KeyYour final exam will be based on study guide questions from each chapter. For multiple-choice questions, remember therule: Choose the best answer. In some questions, all of the answers may be correct, but unless I indicate otherwise, only onewill be best based on the material we are studying.MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.1)Which of the following will increase the effectiveness of social media use for an organization?1)A)Adding interactive materialB)Knowing which customers use social mediaC)Knowing what platforms are used by your target audienceD)Engaging rules for social media useE)Developing a social media strategy
2)Which type of culture is less likely to trust e-commerce?2)
3)Which cultural group relies strongly on recommendations from opinion leaders within their socialnetwork?3)A)EuropeansB)AmericansC)AfricansD)South AmericansE)Asians4)When developing a social media strategy, what is the first issue that needs to be determined?4)
5)To be successful in the use of social media, a firm must be ________.5)
1
We have textbook solutions for you!
The document you are viewing contains questions related to this textbook.
Purchasing & Supply Chain Management
The document you are viewing contains questions related to this textbook.
Chapter 18 / Exercise 2
Purchasing & Supply Chain Management
Handfield/Monczka
Expert Verified
6)How can an organization determine the success of their investment in social media?6)A)By tracking the cost of upkeepB)By using customer surveysC)By tracking the number of "likes"D)Using quantifiable metricsE)Using customer reviews and opinions posted on the sites
7)What should an organization's social media plan be measured against when determining howsuccessful the plan is?7)
8)________ measures the extent to which consumers are talking about a business or product.8)
9)In addition to global culture, ________ impacts how social media serves business purposes.9)
10)If a U.S.-based firm wanted to attract e-commerce or social media customers from Europe, whatcould be done to encourage sales?10)A)Allow consumers to pay with U.S. dollars.B)Remove any identification that leads consumers to believe the website is based in the U.S.C)Develop the website in the native language of the consumers.D)Guarantee overnight delivery of highly desirable goods.E)Include information based on the imperial system.

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