IMPORTANCE OF COMMUNICATION IN AN ORGANIZATION
Effective Communication is significant for managers in the organizations so as to perform the basic
functions of management, i.e., Planning, Organizing, Leading and Controlling.
Communication helps managers to perform their jobs and responsibilities. Communication serves as a
foundation for planning. All the essential information must be communicated to the managers who in-
turn must communicate the plans so as to implement them. Organizing also requires effective
communication with others about their job task. Similarly, leaders as managers must communicate
effectively with their subordinates so as to achieve the team goals. Controlling is not possible without
written and oral communication.
Managers devote a great part of their time in communication. They generally devote approximately 6
hours per day in communicating. They spend great time on face to face or telephonic communication
with their superiors, subordinates, colleagues, customers or suppliers. Managers also use Written
Communication in form of letters, reports or memos wherever oral communication is not feasible.
Thus, we can say that “effective communication is a building block of successful organizations”. In other
words, communication acts as organizational blood.
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