Abstract Job satisfaction and motivation can drive well job performance. By investigating the correlation between job satisfaction (JS), motivation and corporate social responsibility (CSR), this study will offer evidences to understand the main causes of job dissatisfaction and identify the best solutions for solving the problem of nursing shortage. The literature review will examine different academics‟ research to support the new conceptual model that explains the correlation between JS, motivation and CSR. It is proved that CSR will drive motivation and JS while motivation will foster JS. Under triangulation strategy, both quantitative and qualitative studies such as focus group, online survey and pilot test will employ to assess Hospital Authority (HA) nurses‟ JS, motivation and the CSR of HA as well as their correlations with each other. Qualitative data will principally adopt through in-depth interview with a small sample, for the purpose of reviewing the background of nursing industry in Hong Kong as well as the performance of the nurses, while quantitative data will collect through online interview and personal interview regarding to the individuals‟motivation and JS of their nursing job and their perceptions of HA‟s CSR. By using snowball sampling approach, personal interview and online survey has collected a sample of 134.
2To evaluate the collected data and to test the data validity along with the general fitness of the research model in this research study, statistical software SPSS will be applied. There findings in this research have determined that CSR and motivation will drive JS, while CSR can drive the motivation as well. This research recommends HA to establish greater CSR and motivation as it can help to drive nurses‟ JS and generate better job performance. For example, the hospital can improve its triage system to reduce the retention of patients in ward, and as a result, reduce the nurses‟ and patients‟ dissatisfaction towards the poor working condition. Besides, HA can launch more corporate social responsibility policies so as to drive favorable goodwill itself, and therefore, reinforce the JS. Finally, this research will review the limitations of analysis and provide discussion of its contributions to the nursing industry, academic along with the society. As a foundation, it acts to develop for further research. In additions, it will also offer recommendations for future studies.
3Chapter 1 –Introduction 1.1 RESEARCH BACKGROUND In Hong Kong, the problem of nursing shortage has been persisting over a decade because of the job dissatisfaction and its correlation between recruitment and retention. Under the non-discriminatory health care system in Hong Kong, the factor of heavy workload has caused nursing shortage in the public care sector more serious than the private care sector. With the heavy workload and extremely poor work condition in the public hospitals, it is less