Trader Joes.docx - Professor Kinard BA 427 Trader Joe’s – Case Analysis Overview In 1967 after a series of strategic business decisions Joe Coulumbe

Trader Joes.docx - Professor Kinard BA 427 Trader Joe’s...

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Professor Kinard BA 427 Trader Joe’s – Case Analysis Overview In 1967, after a series of strategic business decisions, Joe Coulumbe founded Trader Joe’s – a supermarket focusing on natural, organic, gluten free, and vegan options while working to sell their own in-house label within a small store format. Trader Joe’s staff was paid from the start the average household salary and the tradition has continued, allowing current team members of the award winning grocer to not only attract and retain top customer service personnel, but allow Trader Joe’s team members to do the marketing for themselves through word of mouth. In addition to their unusual workforce strategy, Trader Joe’s extreme secretiveness has benefited the company through their private label producers, allowing the producers to sell to Trader Joe’s at extremely low prices when they may be selling to other outlets for a bit more. Issue Identification While no company decisions were spoken of like in previous cases, I believe it’s safe to assume
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  • Fall '08
  • Kinard,J
  • Grocery store, Trader Joe

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