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Running Head: Mass Marketing and Repositioning1Mass Marketing and RepositioningNameInstitutionDate
Mass Marketing and Repositioning2Mass Marketing and RepositioningTOPIC 1: Mass-Marketed ProductsOne of the mass-marketed product is toothpaste. Several companies produce and market their toothpaste brands. Some of the renowned brands are Colgate and Aquafresh. The main reason why people buy toothpaste is to take good care of their teeth, by preventing cavities and tooth decay. Several reasons make toothpaste a mass-marketed product. First, it satisfies one need, andthat is to protect the teeth from decay and cavities. Baker (2014) notes that most of the mass marketed product only have one need which is essential to the customer. As a result, it becomes difficult to differentiate it, because once the need is completed, the need for the product also diminishes. The other factor that makes toothpaste a mass marketed product is the fact that the focus of the marketer is in getting a significant portion of the audience to buy their brands. Therefore, almost similar channels are used to promote the product, and there is no differentiation or segmentation of the market. Hence, customers buying the product will have to spend a similar amount of money to access the same quantity of the product. The difference in expenditure is brought about by differences in quantity bought.