3 pages marketing pricing and distribution.docx - Running Head Distribution Channels 1 Distribution Channels Name Institution Distribution Channels 2

3 pages marketing pricing and distribution.docx - Running...

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Running Head: Distribution Channels 1 Distribution Channels Name Institution
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Distribution Channels 2 Date Distribution Channels TOPIC 1: Channel Systems The indirect channel system adopted by Coca Cola is Producer- Distributor-Retailer- Consumer. Coca Cola is the producer of its products. Therefore, it has some level of control in the quality of the products. Then it has distributors, who are the bottling partners as mentioned in the article. Retailers, in this case, are the customers for the bottling companies in various parts of the world. The retailers include grocery stores, street vendors, restaurants, c0nvenicen stores, movie theatres, and even vending partners. The retailers sell the product to the final consumers. There are a number of benefits that each channel member provided to the final consumer. First, the producer, who is the company, which manufactures beverages and concentrates. It controls the production, hence able to ensure that the quality of the product is consistent and not compromised (Baker, 2017). Besides, Coca Cola is in charge of marketing efforts, which is crucial in educating and reminding the final customers of the value and availability of the product. Besides, its choice of distributors ensures that customers can get the products convenient. The distributors, who are the bottling companies also add value to the final consumers by packaging, merchandising and distributing the products to their customers. Their choice of
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