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TOYOTA MARKETING STRATEGIES1Marketing Strategies of Toyota CorporationStudent NameInstructorCourse
TOYOTA MARKETING STRATEGIES2IntroductionIn this paper, we are going to discuss the analysis of a company Named “Toyota” in order toexamine its history, process of manufacturing and all the relevant information about thatcompany. Moreover, there is an in-depth review of its SWOT analysis which is used foranalyzing a company's major and minor issues within the organization and outside theorganization. We will also examine the company's marketing strategies for pricing its productsand implementations of its strategies.Moreover, after the complete analysis and examination of a company's overall performance andstrategies, there will be some recommendations for the company's growth and some otherinformation. The purpose of this paper is to help us in understanding the marketing interests of acompany and its internal as well as external examination of processes.Overview of the OrganizationToyota Motor Corporation is the largest manufacturer of automobiles and also known as anenvironment-friendly company by producing technological cars, which uses no gasoline thatemits harmful smoke out of vehicles. Toyota Motor Corporation, one of the car automakerscompany was established in 1937 by Kiichiro Toyoda. During World War 2, Toyota invested inthe production of trucks for the Imperial Japanese army and in 1947 Toyota released firstcommercial passenger car. Toyota’s focus on compact car market became a cornerstone in itsmarketing angle. During Korean War, the company faced bankruptcy which resulted in chaos in large vehiclesamong the US military. In the early 1950s, Toyota sent its first produced vehicles to America,
TOYOTA MARKETING STRATEGIES3with continued growth and development. In the 1980s, was the first manufacture company thatcould export its cars to the United States by which Toyota became the second largest carproducer. The most popular model and tribute to the strength of the Toyota business is thecreation of “Toyota Corolla”. In 1966, it was one of the best selling cars in the world, and itholds the title for 30 years. As of 2016, the sales of Toyota have been recorded that more than 45million Corollas were sold in all around the world with the help of 369,124 employs working inToyota company [Fin171]. Toyota company mission is “To attract their customers by providingthem high-quality products and services in order to gain satisfying ownership experience inAmerica". SWOT analysis of the companySWOT analysis is performed in order to examine the company’s positive as well as negativeaspects so that they can be improved in order to maintain a proper and most suitable strategicplanning for the betterment of the company. However, following are the major strength,weakness, opportunities and threat factors of Toyota company.