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TOYOTA MARKETING STRATEGIES 1 Marketing Strategies of Toyota Corporation Student Name Instructor Course
TOYOTA MARKETING STRATEGIES 2 Introduction In this paper, we are going to discuss the analysis of a company Named “Toyota” in order to examine its history, process of manufacturing and all the relevant information about that company. Moreover, there is an in-depth review of its SWOT analysis which is used for analyzing a company's major and minor issues within the organization and outside the organization. We will also examine the company's marketing strategies for pricing its products and implementations of its strategies. Moreover, after the complete analysis and examination of a company's overall performance and strategies, there will be some recommendations for the company's growth and some other information. The purpose of this paper is to help us in understanding the marketing interests of a company and its internal as well as external examination of processes. Overview of the Organization Toyota Motor Corporation is the largest manufacturer of automobiles and also known as an environment-friendly company by producing technological cars, which uses no gasoline that emits harmful smoke out of vehicles. Toyota Motor Corporation, one of the car automakers company was established in 1937 by Kiichiro Toyoda. During World War 2, Toyota invested in the production of trucks for the Imperial Japanese army and in 1947 Toyota released first commercial passenger car. Toyota’s focus on compact car market became a cornerstone in its marketing angle. During Korean War, the company faced bankruptcy which resulted in chaos in large vehicles among the US military. In the early 1950s, Toyota sent its first produced vehicles to America,
TOYOTA MARKETING STRATEGIES 3 with continued growth and development. In the 1980s, was the first manufacture company that could export its cars to the United States by which Toyota became the second largest car producer. The most popular model and tribute to the strength of the Toyota business is the creation of “Toyota Corolla”. In 1966, it was one of the best selling cars in the world, and it holds the title for 30 years. As of 2016, the sales of Toyota have been recorded that more than 45 million Corollas were sold in all around the world with the help of 369,124 employs working in Toyota company [Fin171]. Toyota company mission is “To attract their customers by providing them high-quality products and services in order to gain satisfying ownership experience in America". SWOT analysis of the company SWOT analysis is performed in order to examine the company’s positive as well as negative aspects so that they can be improved in order to maintain a proper and most suitable strategic planning for the betterment of the company. However, following are the major strength, weakness, opportunities and threat factors of Toyota company.

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