Zara Unnamed.docx - ZARA Created By Chapter 1 INTRODUCTION 2 1.1 Company Background Zara is a Spanish brand of clothing founded by the visionary Amancio

Zara Unnamed.docx - ZARA Created By Chapter 1 INTRODUCTION...

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ZARACreated By:Chapter 1 INTRODUCTION
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21.1.Company BackgroundZara is a Spanish brand of clothing founded by the visionaryAmancio Ortega Gaona and Rosalia Mera in Artexio, Galicia.Zara was founded in the year 1975. It is one of the majorselling brands of one of the biggest fashion retailer"INDITEX". Zara is now available in 86 countries with total of1,763 stores worldwide. Inditex itself is a huge fashion retailer company which owns 8 brands namely Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and last but not the leastUterque. Amancio Ortega is the founder of Inditex, which was established in 1963. AmancioOrtega adapted unique business model, which were innovative and flexible. This madeInditex one of the biggest retailers in the world. In 1975 Inditex established Zara’s first storein downtown A Coruna, Spain. Zara offers fashionable designs for men, women, and kids.They also sell accessories to complete their product lines.1.2.Vision and MissionThe company’s vision as stated on the website: “Zara is committed to satisfying thedesires of our customers. As a result we pledge to continuously innovate our business toimprove your experience. We promise to provide new designs made from quality materialsthat are affordable”.Zara states that its mission is that “Through Zara’s business model, we aim tocontribute to the sustainable development of society and that of the environment with whichwe interacts”. 1.3.Long-term ObjectivesThe company states on their website the following as their objectives in the long-term:1.Save energy, the eco-friendly store: They are implementing an eco-friendlymanagement model in their shops in order to reduce energy consumption by 20%,introducing sustainability and efficiency criteria. This management model sets outmeasures to be applied to all processes, including the design of the shop itself, thelighting, heating and cooling systems and the possibility of recycling furniture anddecoration.
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32.Produce less waste and recycle: Zararecycles their hangers and alarms, which arepicked up from their shops and processed into other plastic elements. This is anexample of their waste management policy. Millions of hangers and alarms areprocessed each year and both the cardboard and plastic used for packaging are alsorecycled.3.Their commitment extends to all their staff, increasing awareness among theteam members: The Company holds In-company awareness campaigns and specificmultimedia-based training programs to educate their staff in sustainable practices,such as limiting energy consumption, using sustainable transport and modifyingbehavior patterns.4.Use ecological fabrics, organic cotton: Zara supports organic farming and makessome of its garments out of organic cotton (100% cotton, completely free ofpesticides, chemicals and bleach). They have specific labels and are easy to spot in theshops.
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