HST10-3-07 - A Land of Desire: Americans in the 1920s...

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A Land of Desire: Americans in the 1920s – 10/3/07 Post War Turmoil - Economic Boom Federal Government support of business - WWI & mass production - Scientific Management, Taylorism & Fordism – looked at the workplace and developed a way to make production faster and more efficient Consumer Culture & Advertising – born in the 1920s (#of brands/ads seen today)…”whoever has the power to project a vision of the good life…confused the good life with goods”…advertising was essential to the sale of cars Credit - A World of Goods The Automobile, Ford’s Model T – used conveyer belts 12.5 hours to produce Model T, cut down to 1.5…Ford wanted to make sure his workers could afford a Model T…minimum wage of $5…targeted women in advertising…created a space where social behavior was not restricted…attributed church decline to cars…served as “portable bedrooms” for young people…transformed the American landscape # of roads doubled in the 1920s
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HST10-3-07 - A Land of Desire: Americans in the 1920s...

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