Facilitator Instructions:The purpose of this tool is to help planning committee members identify organizational or community strengths, weaknesses, opportunities, and threats that might affect tourism planning and development.Materials:copy of SWOT Analysis form and pencil for each personflip chart and markerstapeTime: Allow at least one hour for the exercise, including discussion.Distribute copies of this SWOT analysis form and pencils to each participant. Divide into teams or pairs. Assign each one of the four categories (strengths, weaknesses, opportunities, or threats). Allow about 20 minutes for participants to list things in their categories that may affect the community’s tourism efforts. While participants are working, post a piece of newsprint for each SWOT category on the wall. At the end of 20 minutes, ask participants to call out their responses. List them on the newsprint, consolidating similar responses as appropriate. When finished, discuss the findings and implications.