355002784-Business-Analytics-Capstone-Project.pdf -...

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Business Analytics Capstone Framework for Strategy Luis Salvador Pacherres Vargas 29 de Junio de 2017
Problem Statement
Problem Statement Describe the Problem Adblockers present to GYF Use this space for describing the problem. Be as specific as possible! You should focus on the implications of adblockers on GYF’s ad -buying customers; in exploring this, you might also consider the implications for GYF’s end users, operations, and/or internal organization. Ad blocking software is a major threat to GYF. The main reason behind this is because most of the benefit of Companies like GYF, Google, Yahoo, YouTube, etc., come from advertising revenue. Apple's success, along with Safari and ad blocking apps, is hurting the GYF business. GYF must adapt to market trends, and the increase in the use of mobile for queries to web pages, as well as the growing trend to use apps.
Problem Statement Application Exercise 1 Research Methods and Tools (Optional) Use this space for to answer the questions set out in Application Exercise 1: 1. Given your definition of the problem faced by GYF, what type(s) of research will you employ to learn more about the strategy the DATA Team should pursue? 2. What research tools could you use to conduct that research?
StrategyApplication Exercise 2 Hiring a Team Leader (Optional)Identifying the market trend is key to structuring and orienting advertising, which allows the customer to offer the options fortheir needs.The identification of the cultural context and socio-economic environment is key to the success of the results, it is also importantto determine the customs, trends and norms of the market niche where advertising is oriented.

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