D R . S TA N L E Y L I - M I N G C H I A N GH O T E L , R E S TA U R A N T, A N D T O U R I S M M A N A G E M E N TE A S T S T R O U D S B U R G U N I V E R S I T YCommunity Tourism Development: Ch2 Tourism BasicsGrowth tremendously
Learning ObjectivesComponents of TourismTourism as a SystemBenefits and Costs of TourismTourism as an Economic Development ToolObstacles to Tourism DevelopmentTourism Area Life Cycle
Introduction to Tourism BasicsThe travel and tourism industry in the U.S.Largest service export industries and 3rdlargest private employer after health and business servicesDomestic and international expenditures grown tremendously 198920032009
Introduction to Tourism BasicsRapid growth raised awareness at the community levelDiminished economic competitiveness and dependence on too few sources of incomeLooking for other sources of income and jobs through tourismExpectations of quality by visitors ↑Continuous investments must be madeIdentify specific marketing segments to be effective
Components of TourismThree Components:Community, industry, tourism marketCommunityInfrastructure: highways, railway lines, electricity, water, sewer, buildings, communication networking, parks, etc.Superstructure: tourism organizations, lodging, restaurants, historical sites, shopping centers, transportation facilities, etc.Tourism industry requires the use of existing infrastructure to achieve its objectives.
Components of TourismIndustryAttractions and events drawing tourists to communityOrganizations, chambers, and businesses that promotes, plan, and conduct market research.
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tourism development, special interest tourism, Community, Tourism Industry