SEVEN ARTICLES2AbstractThe public relations role of school leaders is to provide relationships among the public and school district. There are unique ways that each district has when it comes to carrying out the role, however, the most common element is planned. To bring the best out of the role its mission is to support the community and its staff. It is a well-thought-out plan that helps to ensure that goals are met and supported throughout the school district. There are four processes when it comes to public relations and they are: research, communicate/implement, action plan, and evaluate. It is important to keep all four of these processes in mind when developing a public relations plan throughout the school district. The superintendent and school board discuss their priorities and objectives that will help achieve the goals they are on the mission to achieve. Facilitating district goals whether them being short-term or long-term is an objective that is timed and measured. However, for the plan to be successful it must be decided what they want the program to accomplish. There are many questions that must be answered before the plan can be created.