business assignment.docx - Air Asia Masses habituated to...

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Air Asia Masses habituated to call back by plane need huge fee, at the same time is likewise seen a symbol of high use of goods and services.Only in recent years, the air travel industry began to the lowest price for marketing strategy, make the cheap air gradually in the aviation market. While Air Asia is Malaysia largest low-cost carrier. Air Asia founded in 1993. At the beginning, Air Asia has only two small Boeing aircraft and only less than 250 employees. Less than a decade, Air Asia has been a debt-laden airliners. Until December 2001 Tune Air SdnBhdacquisitions, Air Asia. Tony Fernandez joined a few investors bought a 26% stake, and led by Tony Fernandez. So they decided to change the original operating direction of the Air Asia, toward the development of low-cost airlines. Just two years, Air Asia by turn profit andis a leader in Asian low-cost airlines. Up to now,the entire Air Asia, group of domestic and international scheduled flights a total of more than 400 destinations and spanning 25 countries. Air Asia’s slogan is “now everyone can fly”, the concept of the cheap aimed at everyone can afford air tickets. Air Asia is also committed to making travel more simple, convenient and interesting. PEST: Political: Political Opportunities Deregulation and privatization to Air Asia the development of new routes.For example, the ASEAN governments signed the ASEAN open skies policy. From 2015, designated airlines from ASEAN countries can be able to fly to any town with a world landing field in a very member nation. Air Asia will have the chance to penetrate undeveloped markets within the ASEAN region by gap new routes. In addition, the Malaysian Government has helped all low-cost carriers, especially Air Asia, to develop a competitive edge by reducing their
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  • Summer '17
  • Low-cost carrier

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