Business plan group 7.docx - Paradise Café’s Business...

This preview shows page 1 - 4 out of 54 pages.

Paradise Café’s Business Plan BTMW 4012 PREPARED FOR: DR. NORHIDAYAH MOHAMAD PREPARED BY: NO. NAME MATRIX NO. 1. MOHAMAD FIRUL BIN ZAINAL B061510041 2. LAM JOA ANN B061510052 3. TEO SIN YEE B061510047 4. SITI AISYAH BIN ANUAR B061510230 5. INTAN NUR AZIELA BIN ZAINUN B061510206 6. NUR IZZATI BINTI MOHD NOR B061510180 7. RUSYDAN BIN ROSLY B061510369 SUBMISSION DATE: 17 TH NOVEMBER 2015 1 |Page
Image of page 1

Subscribe to view the full document.

Paradise Café’s Business Plan BTMW 4012 TABLE OF CONTENT NO CONTENT PAGES 1. EXECUTIVE SUMMARY 3 2. INTRODUCTION OF THE COMPANY 4-13 3. EMPLOYMENT OF KNOWLEDGE WORKERS 14-26 4. SERVICE DEVELOPMENT 27-29 5. MARKETING PROGRAM 30-33 6. STOCK BUDGET 34 7. FINANCIAL PLAN 34-36 8. CONCLUSION 37 9. APPENDICES 38-53 2 |Page
Image of page 2
Paradise Café’s Business Plan BTMW 4012 1.0 EXECUTIVE SUMMARY Paradise Cafe is a micro-enterprise which undertakes the full-service of cafe that provide a full menu with moderated price of western food, cake, coffee and cold beverage. Paradise Cafe will be established as a partnership that owned by Mohamad Firul bin Zainal (General Manager) and his six best friends which are Lam Joa Ann (Administrative clerk), Teo Sin Yee (Accountant) , Nur Izzati binti Mohd Nor (Financial Manager) , Intan Nur Aziela binti Zainun (Marketing Manager) , Siti Aisyah binti Anuar (Operation Manager) and Rusydan bin Rosly (Store Manager) that based on our advisory board. This structure will gives operational advantages and the nice teamwork performance. Paradise Cafe will operate six days in a week. Our operations hour will be start on 8am until 10pm for the weekdays and 10am until 12 midnight for the weekends. We set our off day on Monday. Our business is planned to provide take away service. So we just decide to hire 2 experiences culinary chefs, 1 experiences barista and 2 waiters or waitresses. The main competitive advantage of our cafe is the selfie coffee. Our cafe is the first cafe that selling the selfie coffee in the Malacca so can attract more customer come to visit our cafe. Paradise Cafe Sdn.Bhd is located at the opposite of the Melaka Sentral, Malacca. Our business is more focusing on the tourists, teenagers and also the family members. The typical customers for our business are someone who was usually visits western restaurant like Hard Rock Cafe. Nowadays, the tourists, teenagers and family members also regarding to the quality of smoothies or cakes, coffee, cold beverage and service. They are willing to spend money in some high consumption place if the service is satisfied their wants. In this area, there’s a little competition in the same category as Paradise Cafe like McDonald, food court around the Malacca bus station and also the mamak restaurant in the Malacca bus station. We choose this area as our location because there are many university nearby and Melaka Sentral is the main bus station for the students to back their hometown.
Image of page 3

Subscribe to view the full document.

Image of page 4

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern