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Unformatted text preview: Americans were very anti-German. FRIDAY NEWS NOTES FROM JEN October 23 Public Relations (Ch 11) PR- relatively little to do with advertising PR practitioner- PR person PR is about changing and maintaining the image of a group or corporation 1880s- begin to develop science of PR Carnegie- gave money to cities to start public libraries in order to improve his self-image WWI- kicked off minor PR George Creel- made ppl accept the idea that we need to go to war by making it seem as though we were not fighting the Germans. He talked about “the enemy” the Huns and the Kraut. NEVER the Germans. Broadened and took the focus off the German people. Liberty Band FDR- WPA- works progress association. WWII- great time for PR. Propaganda used 1950s and 60s – PR departments established. Hay Day for PR. First began thinking of publics. How do we come to an agreement regarding what we do?! Touchplay...
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This note was uploaded on 03/30/2008 for the course JIMC 101 taught by Professor Staff during the Spring '08 term at Iowa State.
- Spring '08