LULU LEMONSARA MABOODI (1710405)UNIVERSITY CANADA WESTPROFESSOR: TAO LIU PH.D.BUSI 641: ENTREPRENEURSHIP
1-Introduction2-Mission&vision3-Target market4-Customer’s need5-Opretion6-Competitors7-Success factor8-SWOT analysis 9-RecomandationTABLE OF CONTENT
IntroductionFounded by Chip Willson in 1998Started its journey as a one-stop shopThe CEO believed the yoga pants was never keeping up with fashion or even been trendy(Kelly, 2017).
Mission and visionThe lulu lemon mission is producing clothing for people to live healthier, have a longer life, and having more fun.The company vision is change to a better place full of appreciation and kindness. (Malka, 2013).
Target market Main customers: womenSecondary customers: men and young girlsAge: 24-45Income: HighLife style: Healthy, active and ongoingPersonality: Trendy, social and extra averted(Kelly, 2017).