lululemone presentation.pptx - SARA MABOODI(1710405 LULU...

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LULU LEMON SARA MABOODI (1710405) UNIVERSITY CANADA WEST PROFESSOR: TAO LIU PH.D. BUSI 641: ENTREPRENEURSHIP
1-Introduction 2-Mission&vision 3-Target market 4-Customer’s need 5-Opretion 6-Competitors 7-Success factor 8-SWOT analysis 9-Recomandation TABLE OF CONTENT
Introduction Founded by Chip Willson in 1998 Started its journey as a one-stop shop The CEO believed the yoga pants was never keeping up with fashion or even been trendy(Kelly, 2017).
Mission and vision The lulu lemon mission is producing clothing for people to live healthier, have a longer life, and having more fun. The company vision is change to a better place full of appreciation and kindness. (Malka, 2013).
Target market Main customers: women Secondary customers: men and young girls Age: 24-45 Income: High Life style: Healthy, active and ongoing Personality: Trendy, social and extra averted(Kelly, 2017).
Lulu lemon customers need Fashion Quality Avaliability Function Aducation (Malka, 2013).
Opreation HEAD quarter is located in BC, with having a strong design team.

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